Special Projects World Cup 2014
For the 2014 FIFA World Cup Brazil ™, INMED distributed 80,000 care packages (Kits do Carinho) donated by Johnson & Johnson to children in 174 schools in the 12 Brazilian host cities. The kits included items, such as a toothbrush and toothpaste, soap, Band-Aids, sunglasses and special World Cup-themed items. The packages were assembled by fans who visited the Johnson & Johnson Family Area and Stands in the 12 stadiums of the Cup. INMED coordinators in each of the 12 cities gave lectures on healthy habits and oral hygiene for children during the delivery of kits. The children were especially thrilled to meet the World Cup mascot, Panini.